Denotation and Connotation

 

Denotation - There is text and behind it is a wall. There is also a child who looks a bit upset. There is also a tree and a hut in the background. 

Connotation - The boy's facial expressions is upset which makes us feel guilty and sad for him. Some of the colours that have been used are dark colours which might represent sadness. Furthermore, the words 'Dig toilets' shows how they are in desperate need. By doing this, it makes the audience feel bad for the child and makes them want to donate to WaterAid. 

Analysis -  This advert makes the audience feel guilty and makes them want to donate to WaterAid. The effect of guilt and sadness is created by the use of the words 'Dig toilets' which shows they are in desperate need as instead of asking to build toilets, they are asking people to help them dig toilets. Moreover, the text 'Dig toilets Not graves' conveys how serious this issue is as the word 'graves' is related to death. The effect of guilt and sadness is also created from the child's expressions. 

Denotation - There a jug of water with a smiley face with a label on it. There is also juice in the middle of the screen and a percentage of something. There is also fruits with faces on them. There are also strawberry. 

Connotation -  The smiley face on the jug of water conveys how the new flavour of fruit shoot makes you feel amazing and cheerful. The information '100% naturally sourced ingredients' illustrates that it is healthy for you. Furthermore, the fruits smiling shows how they are happy to have this new flavour of fruit shoot. Many light colours were also used which represent happiness. 

Analysis - The text 'Meets requirements for school compliant drinks throughout the UK' shows that the targeted audience for this advert are kids and maybe teenagers as it meets requirements for school. Furthermore, the facial expression of the water jug illustrates how much flavour and happiness there is in the drink. The background of trees and the sky might also represent how peaceful and relaxing it is.