Tatler CSP case study

 Introduction - Tatler Media pack

1) Look at the Tatler Media Pack. Go to page 2: how does the editor introduce the magazine?

The editor introduces the Tatler magazine as a magazine that is only made for the rich people and a magazine that would change your life.

2) Now go to page 4 of the Media Pack. Focus on the print magazine (NOT tatler.com - the website). List the key demographic details: age, gender %, ABC1 % (social class), HHI (Household Income), % of those living in London and the South East. What do these demographic details suggest about the average Tatler reader?

Age = 41

Gender = 73% Female

ABC1 = 83%

HHI =  £261,572

Amount living in London and the South East = 70%

3) Look at page 6. What do Tatler readers think about fashion? How much do they spend?

That people should only buy designer fashion and have to spend a lot of money. They also might think that people only look good in designer stuff. They also might think that fashion is all about designer clothes. They spent £843 million on fashion in 2017.

4) Go to page 10. What are the special editions of Tatler that run throughout the year? What does this suggest about the Tatler audience? What about the psychographic audience group that best fits Tatler?

Travel guide 

Weddings guide 

Beauty and Cosmetic Surgery guide 

Spa guide 

Watches and Jewellery guide 

Schools guide  

This suggests that many Tatler readers are rich and wealthy. 

I think the best psychographic group for Tatler is The Aspirer.

Media language

1) What different examples of typography can you find on the cover of Tatler? What are the connotations of the serif and sans serif fonts?

You can find serif and san-serif typography in the front cover. 

The connotations of sans serif typography is modern and sophisticated. The connotations of serif typography is old traditional and ancient.   

2) How do the cover lines appeal to the Tatler target audience?

The cover lines appeal to the Tatler target audience as it mentions big names and talks about fashion which many Tatler reader's enjoy.     

3) What are the connotations of the Tatler colour scheme on this particular front cover?

The colour scheme of the Tatler's front cover is pink white and green. The pink has connotations of romance and affection. The green has connotations of nature.

4) How is the central image designed to create interest in the magazine? Find three reasons for your answer. (E.g. the model, the mise-en-scene such as props, costume and make-up, body position, facial expression etc.)

Mise-en-scene - Costume

The costume that Emma Weymouth is wearing draws interest in the magazine as it is a bit revealing. It also has a colour scheme of blue, white and pink which have the connotations of love. She is also wearing jewellery. 

The model

The model in the cover is Emma Weymouth which draws attention as she is dark skinned and mainly light skinned models are on the front cover of Tatler.

Representations

1) What celebrities or famous people are mentioned on the cover? Why do you think Tatler put them on the cover?

Emma Weymouth, Daisy Ridley, Diane Kruger. 

Tatler might've put them on the front cover to grab attention and tell their audience that there is more celebrity gossip.

2) What do the cover lines suggest about the lifestyle of rich people in the UK?

 That they can dress up like royalty as they have lots of money and care about class

3) Looking at the image and cover lines together, what different groups of people are represented on the cover and how are they represented? (E.g. men/women/rich people/race & ethnicity etc.) 

I think rich people are represented on the cover as royalty and precious as one of the cover lines say 'Off duty royal dressing'. Also Emma Weymouth is wearing jewellery. Another group that are represented in the cover are women as Emma Weymouth is the central image. This suggests that women can be independent and strong

4) Are there any stereotypes being reinforced or subverted? How? Why?

A stereotype of gender is being reinforced here as Emma Weymouth is wearing make-up which may suggests that women have to look perfect at all times. However a stereotype that is subverted is that women can be independent and wealthy without the help of men. Another stereotype subverted here is that Emma Weymouth is dark skinned whilst most models are light skinned.

Social and cultural contexts

1) What types of people are NOT featured in Tatler? (Watch the clip above again if you need help with this - the clue is in the title 'Posh People')

People that have a working class status. This may be because the targeted audience for Tatler is upper class. 

2) Tatler runs special issues on holidays, spa breaks, cosmetic surgery, watches and jewellery and private schools. What does this suggest about the magazine's representation of life in Britain? 

That life in Britain is full of luxury and luxurious places. The magazine also represents life in Britain as a place that you can go to for a break.

3) What audience groups might be offended or insulted by the front cover of Tatler? 

People who are apart of working class might be offended or insulted by the front cover as Tatler's target audience is rich and posh people.

4) Find three other front covers for Tatler from different months. What issues, subjects or people are regularly featured in Tatler?

In Tatler magazines, normally people with famous and higher class status are featured in Tatler. They talk a lot about the royal family and Britain. They also talk about the issues that celebrities are having with their lives