BLACKPINK - How You Like That

Audience

1) What are BLACKPINK fans known as - and what would the demographics / psychographics be for the BLACKPINK audience?

Blinks and their demographics / psychographics group might be Mainstreamers, Aspirers or Explorers.

2) What audience pleasures are offered by the music video for How You Like That?

Diversion - Fasted pace editing and camera work.

Personal relationships - Fan interactions through social media and tours.

Personal identity - K-pop fandom often copy the style of BLACKPINK.

Surveillance - People from around the world learn about western and Korean culture.

3) Pick out three particular shots, scenes or moments in the video that would particularly appeal to BLACKPINK fans. Why did you choose those moments? 

0:44 - There is a lot of fast paced editing and straight cuts which creates excitement. Furthermore, the whole band is there performing which may be appealing to BLINKS as they are seeing the entire band together.

1:13 - Lisa's solo performance. This might be appealing to BLINKS as Lisa is the most popular member of the group.

2:27 - There is a lot of flashy lights and the whole band is there. There is also back up dancers. This might seem appealing to BLINKS as there is a lot of dancing and movement.

4) How was the How You Like That music video marketed and promoted to the audience?

A lot of posters were released which promoted the music video. Also a reality show called 24/365 was released on YouTube. A dance video was also released. 

5) Why is K-pop a global phenomenon and what has helped it to become so popular?

K-pop is a global phenomenon as bands from K-pop are performing tours and shows in different countries. People sharing music videos or finding them on YouTube has helped K-pop become popular. 

Industry

1) How were BLACKPINK formed and what records have they broken?

They were formed in 2016 by YG Entertainment. In 2021 they were the most followed girl group on Spotify and the most subscribed music group, female act and Asian act on YouTube. They also broke many YouTube records such as most views for a music video within 24 hours.

 

2) What other successful artists have YG Entertainment created? You may need to Google this.

• Sechs Kies.
• BigBang.
• AKMU.
• Winner.
• Treasure.
• BabyMonster.

3) How has technology and the internet (known as technological convergence) changed the way audiences consume music videos?

Many people look online or use social media to consume music videos.

4) How do BLACKPINK and K-pop show that the media and music industries are now global?

They do tours in many different countries. For example BLACKPINK performed in Wembley Arena in 2019.

5) How are UK-based music videos regulated and what types of content require warnings? 

BBFC

Drug misuse, nudity, violence and threating behaviour are the types of content that require warnings.