Arctic Monkeys - I Bet You Look Good On The Dancefloor
Arctic Monkeys: Audience
1) What is the main Arctic Monkeys audience - demographics and psychographics?
Their demographics may be people who are working/middle class and are between the age of 15 - 35.
Their demographics may be people who are working/middle class and are between the age of 15 - 35.
Their psychographics may be mainstreamers, explorers and performers.
2) What audience pleasures are offered by the music video for I Bet You Look Good On The Dancefloor?
2) What audience pleasures are offered by the music video for I Bet You Look Good On The Dancefloor?
Surveillance - Newer generations learn more about the music taste of older generations.
Diversion - It is a live performance and it feels simple and authentic.
Personal identity - 1980s music taste, it gives the older generation a feel of nostalgia.
Personal relationships - People were sharing Arctic Monkey's music videos through MySpace and P2P file sharing.
3) Pick out three particular shots, scenes or moments in the video that would particularly appeal to Arctic Monkeys fans. Why did you choose those moments?
0.06 - Alex says 'Don't believe the hype'. This shows how humble Arctic Monkeys are and shows how they were making music for fun.
0.06 - Alex says 'Don't believe the hype'. This shows how humble Arctic Monkeys are and shows how they were making music for fun.
4) How did fans take a leading role in making Arctic Monkeys famous back in 2005?
They did P2P file sharing and use MySpace to share their music and this helped them grow as people from around the world were watching their videos.
5) How are fans positioned to respond to the band? What does Arctic Monkeys want fans to think about their video?
They did P2P file sharing and use MySpace to share their music and this helped them grow as people from around the world were watching their videos.
5) How are fans positioned to respond to the band? What does Arctic Monkeys want fans to think about their video?
Arctic Monkeys want their fans to think that their music videos are made for fun and tell them about the world of pubs and clubs
Arctic Monkeys: Industry
1) How did the Arctic Monkeys first achieve success and build up their fanbase?
Through free sharing on Myspace and P2P file sharing
2) Why was P2P file sharing and MySpace an unexpected aspect to Arctic Monkeys' early success?
P2P file sharing and Myspace was an unexpected aspect to Arctic Monkey's early success as they only made the band for fun and to only describe the feeling of going out.
3) How does the rise of Arctic Monkeys differ from how BLACKPINK were formed and became famous?
1) How did the Arctic Monkeys first achieve success and build up their fanbase?
Through free sharing on Myspace and P2P file sharing
2) Why was P2P file sharing and MySpace an unexpected aspect to Arctic Monkeys' early success?
P2P file sharing and Myspace was an unexpected aspect to Arctic Monkey's early success as they only made the band for fun and to only describe the feeling of going out.
3) How does the rise of Arctic Monkeys differ from how BLACKPINK were formed and became famous?
Arctic Monkeys differ from BLACKPINK as Arctic Monkeys are independent while BLACKPINK are owned by YG entertainment. Arctic monkeys also become famous through Myspace and P2P file sharing while BLACKPINK got famous through their label.
4) Who is Arctic Monkeys record label and how many copies did they sell of their debut album? Why did they choose an independent record label?
Arctic Monkeys record label is Domino Record and they sold 350,000 + copies of their debut album. They chose to be a independent record label because they didn't need the marketing that the record label provide. This is because all the advertising and marketing was already done by their fans. They also chose an independent record label as it gives them more creative control.
5) Looking at the wider music industry, has the internet been a positive or negative development for record companies and artists? Why?
4) Who is Arctic Monkeys record label and how many copies did they sell of their debut album? Why did they choose an independent record label?
Arctic Monkeys record label is Domino Record and they sold 350,000 + copies of their debut album. They chose to be a independent record label because they didn't need the marketing that the record label provide. This is because all the advertising and marketing was already done by their fans. They also chose an independent record label as it gives them more creative control.
5) Looking at the wider music industry, has the internet been a positive or negative development for record companies and artists? Why?
The internet has been a negative development for record companies as less artists are signing with them because they use the internet to advertise and market their music videos. However it has been a positive development to artists as they can use the internet to promote their music and save money from signing to a record label.
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