Introduction to OSP: Influencers

 Read this article in The Week magazine on the rise of social media influencers and answer the following questions:  

1) What years did YouTube, Twitter and Instagram launch?

YouTube - 2005 

Twitter - 2006 

Instagram - 2010

2) What is the definition of an influencer?

Someone or something that influences another.

3) Give an example of an influencer and how many followers they have. Try and add some additional information, brand associations or other statistics if you can.

Kylie Jenner and she has 233 million followers and can earn $1 million per post.

4) How big is the influencer industry according to the article?

Very big and it is one of the fastest-growing sector for small businesses in the world. The influencer marketing industry was worth some $8 billion a year

5) What are the problems associated with being an influencer?

Pressure from fans and could spend a lot of time preparing for one post

6) Why is it suggested that audiences actually like being sold products by influencers?

People look up to them so they would want to use the same products as them.

7) What representation of beauty is often found on Instagram or other influencer sites?

A young face with pore less skin and plump, high cheekbones, long lashes and full lips - generally white but with a hint of rootless exoticism. 

8) What is YOUR opinion on influencers? Are they a positive or negative influence on our society and culture? Why?

In my opinion influencers have both a positive and negative influence on our society and culture as the things they post could make us think differently about ourselves, the morals we have and could change the way we think of people.