The Times - Audience and Industries

 Audience

1) What is the main readership demographic for The Times newspaper? Add as much detail as you can.

Their main readership demographic is older people as generally newspapers are normally read by older people. People with a high social class might also read the Times and the news in it is mainly targeted to upper class people. The earnings for the Times reader is probably high as their news is targeted to people with high earnings and the Times is also a broad sheet.

2) What aspects of the front page of the Times CSP edition suggest that their readers are likely to be more educated and interested in hard news rather than entertainment?

On the front page of the Times (CSP edition) have less entertainment and have more political and world-based news. This contrasts the Daily Mirror as they have football on their front page (CSP edition).

3) Times readers are mostly over 55 years old. Why is this and how is this reflected or challenged by the new stories in the CSP pages we have studied?  

This is reflected by the front page as the Times are offering free home delivery with their print version of the newspaper and most of the audience for print newspapers are old.

4) What are the main audience pleasures offered by the Times? Use Blumler & Katz Uses and Gratifications theory.

Surveillance - The Times offers its audience news that is new and up to date. The Times also lets us know about what is going on around the world. It also provides us with hard news

Personal identity - The Times are mentioning climate change which is something that affects everyone and people could relate to it. People who also support conservative can also relate to anything political related.

Diversion/Entertainment - The Times sometimes show entertaining stuff like football. 

5) Why might a reader enjoy this CSP edition of the Times? Use Blumler & Katz Uses and Gratifications theory categories and write as detailed an analysis as you can.

Personal identity - People can relate to climate change and it is something that affects everyone. Audience from the Times might be able to relate with the super-rich crisis issue as most of the Times audience is also AB class. 

Surveillance - An audience member might be able to learn about new things and stuff going around the world with the Times.  

Industries

1) Who owns the Times? Write the name of the company AND the billionaire who owns the company.

The Times is owned by News UK (a company owned by News Corporation) News Corporation is a conglomerate mostly owned by Rupert Murdoch (an Australian billionaire).

2) What was the The Times's circulation in 2019? How many papers did the Times used to sell back in the 1990s?

In 2019 The Time's circulation was 376,000 while in the 1990s it was over 800,000.

3) How has the Times reacted to the decline in print sales and the growth of the internet?

They have published an app where you pay a subscription. They have also released a website where you also pay a subscription. 

4) What does IPSO stand for and what is IPSO's job?

IPSO stands for independent Press Standards Organisation and their job is to regulate newspapers.

5) Why do some people want stronger regulation of British newspapers? 

People want stronger regulation of British newspaper as the newspaper industry cannot be trusted to regulate itself .