Introduction to Music Video: Blog tasks

 1) What are the key conventions of music video?

Fasted paced editing or camera work

Contains a narrative

Visual effects
Dancers and singers

Mise-en-scene (CLAMPS)

2) What is intertextuality?

When one media product refers to another media product through genre, narrative or conventions.

3) When did music videos first become a major part of the music industry?

When MTV got released - 1981

4) What launched in 1981 and why were music videos an important part of the music industry in the 1980s and 1990s?

MTV

Music videos were an important part of the music industry as big budgets were spent on making narratives and creative music videos.

5) How are music videos distributed and watched in the digital age?

 

Through social media